Struggling game publisher Atari announced that its forthcoming next-generation racing title for the Xbox 360, Test Drive Unlimited, will retail for just $39.95 when it ships in September, a price $20 below the $59.95 price point demanded of most other titles for the next-gen console.

In addition, the company also noted that it will release monthly paid downloads over the Xbox Live Marketplace, including cars and bundled genre-specific radio stations (featuring between 10 and 20 songs each), beginning six weeks after the game hits store shelves. No announcement was made regarding the expected price of other versions of the game, which are slated to ship for the PlayStation 2, PSP, and PC