From a gamer’s point of view, I think that Sega lacked an effective marketing plan for the Dreamcast. Its goal was to beat Sony and Nintendo by releasing a superior console with newer technology but did anyone really care? What people cared for was the PS2 because of the strong marketing campaign that Sony was pushing. Sega knew that its console was good but what mattered the most was what the gamers were thinking, and that was not Dreamcast. A wise move would have been to market the Dreamcast towards the PSOne crowd which would have convinced people to hop off the PS2 bandwagon.