"In setting the stage for the Tomb Raider franchise moving forward, we took ourselves back to Lara's origins, asked ourselves the hard questions and challenged ourselves to think differently," said Chip Blundell, vice president of brand marketing, Eidos Inc. "Who is Lara Croft? What makes her tick? How is she relevant today? Only by answering these questions could we ensure that gamers get the experience they deserve with the character they love."