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The PC gaming downloadservice from Valve.
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Valve: Pirates are unserved customers
Posted on Saturday, 17 January 2009 by Speed, source: Gamepolitics
While most of the games industry sees pirates are ferocious criminals, Valve's Jason Holtman has quite a different view. A view that actually makes sense.
There's a big business feeling that there's piracy. [But the truth is] Pirates are underserved customers. .. When you think about it that way, you think, 'Oh my gosh, I can do some interesting things and make some interesting money off of it.'
[At Valve] we take all of our games day-and-date to Russia. The reason people pirated things in Russia is because Russians are reading magazines and watching television -- they say 'Man, I want to play that game so bad,' but the publishers respond 'you can play that game in six months...maybe.'
We found that our piracy rates dropped off significantly [by releasing in Russia]... [There are] tons of undiscovered customers...
Unfortunately it's easier for publishers to say pirates are criminals and let the government take care of "that problem" than to actually do something themselves and see piracy decline. I doubt publishers will change their attitude anytime soon.[At Valve] we take all of our games day-and-date to Russia. The reason people pirated things in Russia is because Russians are reading magazines and watching television -- they say 'Man, I want to play that game so bad,' but the publishers respond 'you can play that game in six months...maybe.'
We found that our piracy rates dropped off significantly [by releasing in Russia]... [There are] tons of undiscovered customers...
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5 Comment(s)
Anonymous
NINJAFISH
StormGuy85
The people who will never buy a product are not stealing money from your pocket, so doing anything to prevent what they are doing is a waste of everyones time. What developers need to do is start marketing better to the people who are pirating software that under different conditions they would purchase. The above article mentions one such situation, but there are others such as the ones I stated.
Back in the day you never purchased a game unless you knew what you were getting into: that's why the shareware market was so big. I'm not suggesting we go back to shareware, but allowing gamers to get an idea if something is worth buying outside of reviews, which are usually skewed anyways (with the exception of this site, which is why I frequent it for my news and reviews) does not give people a good idea if a product is worth their money.
And quite honestly, I haven't played many games of late that were worth the price on the box. The Witcher was probably the last game I actually purchased that I felt like I got my money's worth.
NINJAFISH
Anonymous