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Wii demand still pretty big
Posted on Thursday, 15 March 2007 by abroZ, source: gamesindustry.biz
Unless you’ve been living under a rock for the last three months, you should know that the Nintendo Wii is an enormous success. Acoording to Nintendo Europe's senior marketing director, Laurent Fischer, Nintendo are still struggling to meet Wii demand.
The goal is to sell six million units worldwide by the end of March. They’re on track to meet that goal, but still Nintendo are astonished to see demand still being this big.
Fischer is confident the ‘Nintendo mainstream market strategy’ is working.
So, the future looks promising for Nintendo, not bad for the ‘kiddy console maker’.
"We are still struggling to deliver the right numbers of hardware to cope with demand," admitted Fischer.
"We're planning to increase the production capacity but it's not something that can be done in a couple of days. We have to be patient."
"We're planning to increase the production capacity but it's not something that can be done in a couple of days. We have to be patient."
The goal is to sell six million units worldwide by the end of March. They’re on track to meet that goal, but still Nintendo are astonished to see demand still being this big.
"It's astonishing to think that with six million we're not able to fulfil the initial demand."
Fischer is confident the ‘Nintendo mainstream market strategy’ is working.
"We're confident the strategy is working, we saw it with the DS, this is what happens when you reach an expanded audience and keep the regular gamers."
But when you open this new door it's difficult to measure the reaction you'll get,"
But when you open this new door it's difficult to measure the reaction you'll get,"
So, the future looks promising for Nintendo, not bad for the ‘kiddy console maker’.
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