“There is a lot going on behind the scenes in terms of working on what we are producing and the numbers continue to rise but the product is so very popular that we may see a supply / demand situation last for some time.”

Kaplan was asked if, given the high demand, Nintendo could have priced the machine at $50 higher than the $250. She said, “There was definitely that possibility. There are so many people who are very much liking the system and while the price that it’s at is very much mass market we probably could have folded at a higher price but I think that it was always Nintendo’s intent to make it a product that is appealing to the mass market.”