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Xbox 360 no longer wishes to be hardcore
Posted on Monday, 11 June 2007 by L0k1-, source: Bloomberg.com
It seems Microsoft doesn't want their console to be viewed as a console purely for the hardcore gamers. The main reason for this would be the success of the Nintendo Wii.
In the past they already tried to appeal the 'casual' gamers with games like Viva Pinata. While these game were pretty decent they lacked the sales to be considered a success.
Maybe we can call the Xbox 360 'kiddy' in the future?
If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people. What I need is a solid business with 90 million people.
In the past they already tried to appeal the 'casual' gamers with games like Viva Pinata. While these game were pretty decent they lacked the sales to be considered a success.
Microsoft's initial attempts to target children didn't live up to the company's expectations. A November game called ``Viva Piñata,'' in which kids build a garden and raise animals that look like piñatas brought to life, didn't make it into the top 20, even with a Saturday morning cartoon created to promote the game.
Maybe we can call the Xbox 360 'kiddy' in the future?
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