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Xbox 360 related posts.
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Xbox Live brings home a lot of bacon for Netflix, dixit analyst
Microsoft integrated the Netflix service into its New Xbox Experience last November and apparently it has known a growing success ever since.
According to Pachter, over eight million Live subscribers are only "a click of the mouse away from becoming Netflix subscribers". Of these households, around 800,000 were already Netflix subscribers but about 200,000 joined the service in the last part of the quarter and it isn't about to stop there.
"...we think that subscriber growth will continue at super-normal levels for quite some time. We believe that the Xbox Live Gold membership is a proverbial gold mine of potential members, and expect to see as many as 1 million join as Netflix members in the next year," he said. "Beyond that, we note that Microsoft is still selling a large number of Xbox 360 units (we estimate that it will sell another 5 – 6 million in the U.S. in 2009), with conversion of around 35% of these owners to Xbox Live Gold membership."
I can see why he calls it a "proverbial goldmine".In other news:
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