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Xbox to compete with iTunes
Posted on Wednesday, 15 June 2005 by Speed, source: Wall Street Journal
Over at the Wall Street Journal is word that Microsoft has appointed Xbox VP Robbie Bach to change the company's strategy when it comes to digital music handling, in order to compete with Apple's ipod/itunes service
Mr. Bach is expected to be given the authority to push for a range of changes, such as setting up a team focused solely on digital music, reorganizing product groups, or acquiring companies, the people familiar with the matter say. Mr. Bach's new role will add to his current responsibilities as co-chairman of an executive committee that steers consumer strategy. One immediate mission for him will be to make Microsoft's new Xbox a hub for handling digital music. A Microsoft spokesman says it is too early to discuss Mr. Bach's new role.
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