Related Tags
Latest comments
Latest forum comments
News
Young men game more & watch less TV
We are all gamers here and thus we spend quite a lot of our spare time (or our boss' time) playing computer and console games. Next to that we all know that the games industry is a big business with big turnovers and high profitmargins. Major companies in the games industry study the industry and the consumer patterns.
A recent study by the Ziff Davis Media's Game Group had some interesting conclusions. A poll amongst 1 000 (sic !)randomly chosen North-American young men, showed that 26% of them watched less television than the year before because they prefered to play a game. 20% claim that they expect to watch even less TV next year.
1. the percentages were unknown, but tell us something we didn't know yet.
2. is it scientificaly correct to base a study of some 280 000 000 Northern American citizens upon a poll of 1 000 young men ?
It is rumoured that the television executives weren't too impressed nor worried with the study.
Read the rest of the Ziff Davies press release right here and bear in mind while reading it that this company earns its money by publishing in and about the gaming industry, so be critical about what they say.
A recent study by the Ziff Davis Media's Game Group had some interesting conclusions. A poll amongst 1 000 (sic !)randomly chosen North-American young men, showed that 26% of them watched less television than the year before because they prefered to play a game. 20% claim that they expect to watch even less TV next year.
"Not only is mobile gaming strongly on the rise, but consumers' interest in media and advertising in general has begun tipping towards digital games and game-related channels," said Dale Strang, Senior Vice President, Game Group. "Gamers generally preferred magazines and websites over television for their gaming interests, citing magazines as providing credible game reviews and a relaxing experience."
Now, as a critical journalist, I find that:1. the percentages were unknown, but tell us something we didn't know yet.
2. is it scientificaly correct to base a study of some 280 000 000 Northern American citizens upon a poll of 1 000 young men ?
It is rumoured that the television executives weren't too impressed nor worried with the study.
Read the rest of the Ziff Davies press release right here and bear in mind while reading it that this company earns its money by publishing in and about the gaming industry, so be critical about what they say.
In other news:
7 Comment(s)
TrebuTa (old)
Loneken
As an example, just look at the 1936 Vote intention poll for the USA presidential election.
One newspaper (Literacy Digest) sent out 10millions of letter, and receveid back 2.3millions answers. The conclusion was Landon (55% of votes) and Roosevelt (41%).
An other one (Gallup) just pick up a 'RANDOM' sample of 6500 poeples. Their conclusion : Landon, 35%, and Roosevelt with 64%.
As we all know, roosevelt won with 61% (landon had 37%).
The important thing in the choice of a sample is that they must have no links between them, they must be randomly selected (they must have each the same probabality 'to be selected').
There is calculation to see if a sample is good enough or not (but we are lacking some variables here :)). Generally, a 5% error marging is a good choice.
DoubleD
BosjeR
very true, a known fact I repeat daily to my loved ones
Loneken
DoubleD
gamer loves gamer
:)
TrebuTa (old)