"I actually consider Xbox Live the more juvenile of the two," blaming "the things that are being said over Xbox Live" by its users for the service's relative immaturity.

"Each service has its own posse," said Jones, "I think the PlayStation audience definitely fits more to our game.

"As we saw in the beta we've got an audience that's willing to communicate and willing to organise and structure, and help other people to play the game. That's the most remarkable thing that I saw in the beta - random people helping other players along to try and familiarise themselves with this really cool experience."