Sure its a bit of marketing, but one of the bigggest things hurting PC's these days is the amount of confusing crap out there. Look at NVdia's 8000 series cards. Man. How many different cards could they release? 8200 all the way to 8800 with like 2-5 diff versions of each, plus diff versions with diff amounts of memory.

They want to make it easier for ppl who arent as pc adept, or dont have the time or want to research all the hardware to build a good pc (how many ppl got ripped off by the crappy performance of the 8600's? lol), go for it. Means more ppl keeping pc gaming alive, and we need a boost.

And how many ppl are getting ripped off by the 9800 gx2's right now as well. By the time games come out that use that kind of power, the next gen of cards will be out and they will be buying them. What a waste of money. Im telling everyone to get 9600gt's or 9800gtx's and save the cash for beer. lol

Getting the right hardware is an art and that means you have to stay on top knowledge wise which means most ppl are lost; I'm advising ppl in a gaming squad on upgrading and buying new hardware and most are totally lost so AMD's initiative is very needed, only problem is they have to simplify something complicated so you have to take it with a grain of salt...at the same time AMD will of course use it to market themselves but who wouldn't? You think Intel would not in a similar situation?

So in short: what is this any different from Alienware, former Dell XPS systems or HP Gaming Systems that are being marketed as "ultimate game pc's" while you can go to a local hardware shop and with some knowledge (or decent advise) buy a pc in parts and get a faster system at a cheaper price?