Idiots blowing shitload of money on average or short lived games. Seriously stop making music videos and getting real aqtors in your games and focus on making games that people would like to play at least 2 times before they regret spending 80$ on your game. NFS series, then warhammer (dear lord knows how many you payed for those rights just to clone WOW) and games like mirrors edge (good but only for 4-8 hours of gameplay, not worth buying until it hits 20$). EA sucks big time, market has spoken.

^^^ This guy knows what he's talking about. *claps hands*