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ATI is no more!
Posted on Monday, 30 August 2010 by Speed, source: TheTechReport
The new branding
Back in 2006, graphics chips company ATI was acquired by CPU manufacturer AMD but has kept the ATI brand very much alive. Until now.
AMD has told TechReport they're ditching the famous brand and will replace it with their own:
The long and short of it is that, according to AMD's own survey results, consumers savvy enough to know something about discrete graphics cards tend to know the Radeon name, they tend to like AMD, and they don't mind seeing the AMD name on graphics cards once they realize AMD merged with ATI. The folks at AMD read those results as "permission" to jettison the ATI brand name.
Current products will keep the ATI brand but it will be smoothened out as new products get introduced.So what will happen? Well, later on this year the first new products will be launched with as name "AMD Radeon" and "AMD FirePro" Graphics while PC makers will have plain "Radeon" and "FirePro" badges if they want to use the graphics cards in Intel-based systems. You can see the badges in the picture above.
AMD also plans to launch "Fusion" products which will have CPU and GPU technologies combined on a single chip:
The first fruits of the CPU-GPU "Fusion" initiative are slated to arrive soon. "Ontario," which will combine two copies of the low-power "Bobcat" CPU core with Radeon graphics, is slated to ship before the end of the year. The more powerful "Llano" APU, which mates quad Phenom II-class CPU cores with presumably a more capable GPU, is scheduled for the first half of 2011.
Your opinion? Good or bad move?In other news:
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