“It’s actually worked out really well. They value development for its own sake, rather than just trying to put something in a box and relying on marketing for sales,” said Hollenshead. “They believe in the quality of the product you put in and the value of the entertainment the consumer gets out as what ultimately drives the business. Even more so now than in the past, having a high-quality publishing partner is critical, because the business is so much about either having a hit or being totally irrelevant. There really isn’t a lot of room in the middle.”