Sony: consumers don’t want price drops
Sony Computer Entertainment America VP of marketing, handhelds and home consoles John Koller said in an interview with Engadget that consumers aren’t really interested in having to pay less for their consoles. All we care about, according to the man, is content, games and value.
When asked if the introduction of the super slim version would result in a price drop of the current Playstation3 (which will be phased out), this is what he had to say:
“There’s no price drop formally, but the thing that’s been happening in the market over the last year or so is that there’s been so many retail price promotions, and so many different gift card offers and all those things, being done by all of us (Microsoft, Nintendo and Sony), that we’ve heard from our consumer, ‘Enough with all these weird price moves. What we really want is content and games and value,’”
Maybe in the US there have been plenty of promotions, but other than the official bundles I’ve not seen many retailers over here doing anything else but sell console hardware at the suggested retail prices. And on what does he base the statement that consumers aren’t interested in paying less? I think that if people had the choice between paying less or getting a slimmer model with the same features, the majority would go for the price reduction…