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gaming since 1997

Ubi: lack of new consoles is bad for business

In a new interview with Gamasutra, Ubisoft CEO Yves Guillemot has made it clear that we gamers aren’t the only ones acking for a new generation of consoles.

The lack of new consoles over the past years is one of the main reasons why we’re not seeing much new IP arriving, as well as why the industry as a whole is in decline:

“We have been penalized by the lack of new consoles on the market. I understand the manufacturers don’t want them too often because it’s expensive, but it’s important for the entire industry to have new consoles because it helps creativity.”

“It’s a lot less risky for us to create new IPs and new products when we’re in the beginning of a new generation. Our customers are very open to new things. Our customers are reopening their minds, and they are really going after what’s best.”

“At the end of a console generation, they want new stuff, but they don’t buy new stuff as much. They know their friends will play Call of Duty or Assassin’s Creed so they go for that. So the end of a cycle is very difficult.”

The current expectation is that next year we’ll see Microsoft and Sony announce new consoles at E3, with launch towards the end of 2013, possibly early 2014.


posted in: Microsoft, News, Nintendo, Sony Entertainment, Ubisoft
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